2025 is just around the corner, and if you’re a fragrance lover or just building out your collection, now is the time to refresh your scent wardrobe. From escapist fragrances that transport you to a dream destination to the rise of viral "perfume aesthetics" on TikTok, the next wave of perfumes is all about creating an emotional connection and fragrance experience. Here’s what we predict will be the top perfume trends of 2025:
Perfume Trend #1: Escapism Through Perfume
In 2025, expect fragrances to take you on a journey, offering a mini escape from the everyday grind. With the rise of escapist perfumes, scent will become your passport to far-off destinations, dreamlike worlds, or even nostalgic memories.
Think about how a single spritz can transport you to a lush forest or a warm, sun-soaked beach. As our lives get busier, fragrances that let us escape—even just for a moment—will be more popular than ever.
Perfumes like VEXA Siren No.9, with its sensual blend of vanilla orchid, freesia, and sandalwood, can evoke feelings of adventure, indulgence, and freedom. It’s all about choosing scents that take your senses somewhere beyond your current reality. Escapist fragrances are perfect for transforming your day into an experience.
Perfume Trend #2: Gourmand Fragrances: Sweet, Delicious, Addictive
Gourmand perfumes – the ones that smell like sweet treats – are surging in popularity. Think vanilla, caramel, and praline. In 2025, these scents are expected to go beyond the typical teenage appeal and body sprays, evolving into more sophisticated and luxurious options in the fragrance market.
With notes like vanilla and crushed raspberry seed, gourmand fragrances give off a playful, comforting vibe, making them perfect for fall and winter or whenever you want to feel a little indulgent.
And it’s not just about smelling sweet—gourmands tap into the emotional connection we have with food and comfort.
Perfumes like VEXA Stiletto Nights, with its base of vanilla and caramelized praline, play into this trend perfectly by creating a warm, cozy feeling that’s impossible to resist. Men and women are drawn to these scents because they feel so indulgent and decadent.
Perfume Trend #3: The “Perfume Aesthetic” on TikTok
TikTok’s #PerfumeTok community is thriving, with billions of views dedicated to fragrance reviews, layering hacks, and signature scent suggestions. In 2025, expect even more viral perfume aesthetics, where TikTokers match their fragrances to specific moods or styles.
We’re seeing more posts going viral with layered vanilla perfumes, gourmands, and unique perfume bottles that add to the sensory experience.
Try: VEXA Velvet Rush for a unique scent experience and instant mood boost.
Perfume Trend #4: Fragrances Go On the Dopamine Menu
In 2025, perfumes designed to elevate your confidence and mood are set to become major players in the fragrance world.
This aligns with a larger social media trend: women seeking products that do more than just look or smell good—they want products that make them feel good and are part of their “dopamine menu”.
TikTok, Instagram, and YouTube have all seen a surge in users sharing their favorite "dopamine menus”, and perfume is now becoming a key part of that discussion.
On platforms like TikTok, under hashtags like #PerfumeTok, #SelfCareRoutine, #DopamineMenu and #ConfidenceBoost, beauty influencers and everyday users alike are spotlighting perfumes that help them feel more empowered throughout the day
Perfume Trend #5: “Functional” Fragrances
Fragrances that do more than just smell nice are also on the rise. In 2025, expect more perfumes that promise to boost your mood, reduce stress, or improve focus.
These “functional fragrances” use ingredients like neroli, bergamot, and even oxytocin (like in VEXA’s perfume line) to create a sensory experience that enhances well-being. Whether you need a burst of energy or a calming effect, these mood-enhancing scents will play a major role in self-care routines.
Get a headstart on updating our scent wardrobe for 2025 with VEXA perfumes. We recently released four irresistible, addictive scent profiles that are a mix of floral, woody, and gourmand scents.
All of our perfumes contain mood-boosting ingredients and aphrodisiacs to not only make you smell amazing but also draw other people in…
And every bottle is also infused with Oxytocin, the “feel good” peptide. Oxytocin is known as the “love hormone” because it promotes bonding and connection. We added it to our fragrances to amplify the effects of your perfume.
Upgrade your perfume collection here.
